Take it a step further by surprising some of your diehard admirers with V.I.P. By providing an extra level of care, you will make them feel like a top priority, and more likely to become a loyal customer. Build a pool of brand evangelistsīe attentive and engage thoughtfully when people send you a positive direct message. Some 67% of consumers identify responsive customer service as the most important factor in creating a positive experience with a brand on social. If you’re not available to support your customers with social messaging, you will leave gaps in the customer experience. They expect brands to use the most convenient channels for them, including social messaging apps. People will no longer settle for one-way communication or outdated 1-800 numbers when dealing with a customer service issue. When brands adopt conversational commerce tools like chatbots, live chat and video consultations, they deliver easier buying experiences and win more sales. That impressive number reveals how important it is to invest in your social messaging strategy. Here’s the copy for quick reference: Watch our video below for an overview of the most popular social messaging apps, along with tips to help you select the best social messaging app for your brand:Ībout 90% of consumers buy from a brand if they follow them on social. Social media messaging apps allow you to meet consumers’ new communication expectations while supporting your business objectives. Consumers expect to direct message, voice chat or video call your brand when they’re in a moment of need. Social media is now an essential part of reaching people, from generating awareness to creating advocacy. Why should your brand use social messaging apps? From the well-known to the often overlooked, we’ll help you find the right app(s) to reach your community. In this guide, we’ll break down the 11 most popular social messaging apps and their use cases. Do they need help using your product or service?.Are they looking for a video consultation with an expert before buying?.Do they want a quick response to a frequently asked question?.When choosing the right apps to talk to your audience, consider why and how people want to connect with your brand. These channels are approachable for consumers, social media managers and customer care specialists alike. Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints.
So, how can you integrate conversational marketing into your strategy? Enter: social media messaging apps. But finding ways to talk directly to your consumers can seem intimidating. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. Social media messaging is an integral part of daily life for most of us.
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